The young generation is not only campaigning for more sustainability on the streets at "Fridays for Future". They are also demanding that companies do their bit for a fairer world. According to a Greenpeace study, 60 percent of the younger generation are in favor of sustainable values such as protecting the environment or future-oriented business practices at companies. This means they are influencing an increasingly broad section of the population.
Is your online store also prepared for Generation Z in shipping?
Young people are serious about protecting the environment – especially when it comes to online shopping.
Patience pays off
The new era of sustainable consumption
Today's customers are prepared to wait longer for their products or pay more for sustainable transportation. The good feeling of shopping sustainably is worth it to them.