Data protection and legal information

Privacy policy Swiss Post Ltd for

1. Data protection at a glance

General information

The following information provides a simple overview of what happens with your personal data when you visit this website. Personal data refers to all data with which you can be personally identified. You can find detailed information on data protection in the Privacy Policy below.

Data collection on this website

In its capacity as provider of this website, Post CH Ltd (“Swiss Post”, “we”, or “us”) processes the data collected when you visit this website or use our “Optimizer” web application (“hereinafter jointly referred to as “website”). Further details about Swiss Post can be found under the “About us” section of the website.

Protection of your personal data is of great importance to us. We therefore, as a matter of routine, handle your personal data responsibly and in compliance with the applicable statutory data protection provisions and postal legislation.

This Privacy Policy contains information for you about our data processing methods. We explain what data will be processed whenever you access this website.

2. Who is the owner of the data collected?

Swiss Post is the provider of the website, and as owner of the data collected, decides upon their purpose and content.

The owner of the data collected is Post CH Ltd, Wankdorfallee 4, 3030 Berne (Switzerland).

The website is hosted by Hubspot in Frankfurt (Germany) on behalf of Swiss Post. We also use Typeform, a software from the company of the same name based in Spain, for our form query tool. Your entries in the forms can be stored by Typeform on their servers on our behalf.

3. What data do we collect?

In principle, our website can be used without disclosing any personal data. As is common practice with many websites, certain data such as IP addresses and other usage information is collected automatically and then analysed and processed anonymously by our web analytics software. By using our website, you consent to the collection, use and disclosure of this data in accordance with the terms of this Privacy Policy.

3.1 Automatic logging

Our web servers automatically log every visit in a temporary log file. User-specific data (such as the IP address of the requesting computer, identification data of the browser used, the operating system of the requesting computer, the amount of data transferred, the name of the Internet Service Provider, the date and time of access) and technical data (such as the name and URL of the referring web page when the website was accessed via a link and, additionally, the search term if it was accessed via a search engine) are logged and analysed anonymously. First, this data is needed to enable the use of our content (connection set-up), and is also used for internal system-related purposes, such as technical administration and system security. As part of this, so-called cookies may be used (see section 4 below).

3.2 Additional data processing 

It may be that you need to complete an online form or send us a message via our contact form to use the “Optimizer” web application and other services. In these cases, we will only ask you to provide the personal data we require to perform the services we provide. The information you provide us with will be recorded in the IT systems of Swiss Post or our service provider. The data is used exclusively to process your request (preparing offers, contact by the customer service department, etc.).

Please note that, for products and services it does not provide itself, Swiss Post works together with the joint venture Asendia (a joint venture of Swiss Post and La Poste France). To ensure your customer requirement can be processed in the best possible way, it may be necessary under certain circumstances for us to transfer your data to Asendia [address] for processing.

Within the framework of the service provision, the data is processed in accordance with a contractual agreement and the associated Subscriber Conditions (SC) or General Terms and Conditions (GTC). Swiss Post and Asendia have separate privacy policies. Please note the relevant contractual provisions and the detailed information about handling personal data on the respective [ and] websites in individual cases.

4. How do we use your data?

Collecting data helps us to develop and improve our website and to optimize our range of services. We use the data collected by automatic logging for the following purposes:

  • To enable your use of our digital presence (establishing a connection).
  • For internal management of the website, for example technical administration and maintenance of system security.
  • To optimize user friendliness, we collect statistics on user behaviour on our website. This data is analysed (see also section 4.4).
  • To provide the Optimizer web application and other services.
  • To tailor our website to specific target groups (with targeted content or information on the website that may be of interest to you).
  • To prevent fraud and improve the security of the website.

We also use so-called re-targeting or re-marketing methods on our websites. These are online marketing tools. If you visit other third-party websites, you will then be shown product recommendations with targeted pop-up adverts. In order to achieve an optimized result for you, data is also transmitted to third-party providers who may also be domiciled abroad.

If services from Swiss Post or Asendia are used, your data is also processed in accordance with the contractual agreements and the applicable Subscriber Conditions/General Terms and Conditions.

5. How do we use cookies?

5.1 What is a cookie?

A cookie is a text file with short data sequences (a sequence of letters and numbers) that by itself cannot perform any operations. This text file is transferred to your browser by the web server when you visit a website. The cookie is stored on your local computer. There are two different types of cookies: temporary cookies and permanent cookies. We use both temporary cookies, which are automatically deleted from your mobile device or computer at the end of the browser session, and also permanent cookies, which remain on your computer or mobile device for up to ten years after the browser session. They are automatically disabled after the programmed time.

You can view in your browser’s log at any time which cookies are being run.

5.2 How safe is it to enable cookies?

It is safe to activate cookies when visiting our digital presence. When using a third-party computer, however, we recommend deleting cookies and your browser history to prevent subsequent users from being able to see your surfing behaviour.

5.3 How do we use cookies? 

We use cookies to carry out an evaluation of general user behaviour. Our goal is to optimize our digital presence, to make it easier to use, to make finding content more intuitive, and to ensure that it can be more clearly laid out and structured. It is important to us to make our digital presence user friendly and tailor it to your needs. This allows us to optimize our website with targeted content or information on the website that may be of interest to you (e.g. geolocated).

5.4 How do we use cookies from third-party providers (third-party cookies)?

We use selected cookies from third-party providers (so-called third-party cookies). Some of these cookies are set automatically. For

  • Google Analytics Remarketing, the provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

This function allows the advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google AdWords and Google DoubleClick. This allows interest-based, personalized advertising messages that were tailored to you based on your earlier usage and surfing behaviour on one device (e.g. mobile phone) to also be shown on another of your devices (e.g. tablet or PC).

If you have given permission, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device with which you log in to your Google account.

To support this function, Google Analytics collects users’ Google-authenticated IDs, which are temporarily linked to our Google Analytics data for the purpose of defining and creating target groups for cross-device advertising. You can permanently object to cross-device re-marketing/targeting by disabling personalized advertising; follow this link to do so: You can find further information and data protection provisions in Google’s Privacy Policy at:


  • Google AdWords und Google Conversion-Tracking; Anbieterin ist Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

We use so-called conversion tracking within the framework of Google AdWords. A cookie for the conversion tracking is placed when you click on an advertisement shown by Google. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie is still valid, Google and we may recognize that the user has clicked on the advertisement and was redirected to this page.

Every Google AdWords customer receives a different cookie. The cookies cannot be tracked on the websites of Google AdWords customers. The information collected with the help of the conversion cookie serve the purpose of creating conversion statistics for AdWords customers that have opted for conversion tracking. The customers find out the total number of users who clicked on their advertisement before being forwarded to a site equipped with a conversion tracking tag. However, they do not receive any information with which they can personally identify users. If you do not want to take part in the tracking, you can object to this use by disabling the Google conversion tracking cookie via the user settings in your Internet browser. In this way, you will not be included in the conversion tracking statistics.

You can find more information about Google AdWords and Google conversion tracking in Google’s Privacy Policy: .


  • Facebook pixel; the provider is Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

This enables the behaviour of page visitors to be tracked after they were redirected to the provider’s website after clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be assessed for statistical and market-research purposes and future advertising measures to be optimized.

The collected data is anonymous for us as the operators of this website and we cannot draw any conclusions about the identity of the users. The data is, however, stored and processed by Facebook so that a connection can be made to the respective user profile and so that Facebook can use the data for its own advertisement purposes in accordance with the Facebook Data Policy. This allows Facebook to show advertisements on Facebook pages as well as outside of Facebook. We, as site operators, cannot influence this use of data.

You can find more information about how to protect your privacy in Facebook’s Data Policy:

You can also disable the “custom audiences” remarketing function in the “ad preferences” area at You must be logged into Facebook to do this.

If you do not have a Facebook account, you can disable Facebook’s usage-based advertisements on the European Interactive Digital Advertising Alliance’s website: 


  • Twitter plugin; the provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

When you use Twitter and the “re-tweet” function, the websites you have visited will be linked to your Twitter account and disclosed to other users. Data is also transferred to Twitter in this process. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transferred data or its use by Twitter. You can find more information about this in Twitter’s Privacy Policy at:

  • LinkedIn plugin; the provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.

Every time a page of this website that contains LinkedIn functions is accessed, a connection to the LinkedIn servers is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to this website with you and your user account. We would like to point out that, as the provider of these pages, we receive no information about the content of the transferred data or its use by LinkedIn. You can find more information about this in LinkedIn’s Privacy Policy at:


  • Snapchat; the provider is Snap Inc., 63 Market Street, Venice, CA 90291, USA.

By clicking on the Snapchat button, you can add us to your Snapchat account and receive messages from us. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the transferred data or its use by Snapchat. You can find more information about this in Snapchat’s Privacy Policy at: 


  • Factor Eleven conversion tracking; the provider is Factor Eleven GmbH, Watzenborner Weg 4, 35394 GieĂźen, Germany.

When you click on an advert placed by Factor Eleven, a cookie is set for conversion tracking. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Factor Eleven and we can recognise that the user clicked on the ad and was redirected to this page.
The information collected using the conversion cookie is used to generate conversion statistics for Factor Eleven customers who have opted for conversion tracking. Factor Eleven customers are informed of the total number of users who clicked on the advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use on the Factor Eleven pages by rejecting the collection of cookies on the Factor Eleven pages. You will then not be included in the conversion tracking statistics.
You can find more information on Factor Eleven tracking in Factor Eleven's privacy policy:


6. What web analytics services do we use?

We use various web analytics services, such as Google Analytics and Hotjar. The web analytics services use cookies (see section 4.1), which evaluate the use of the digital presence in order to obtain information and improve our services and in order to provide a statistical evaluation of our visitor traffic. The information generated in this way may be transmitted to a server abroad and stored there. You can prevent cookies from being stored by adjusting the settings of your browser software accordingly (see section 4.5). Data collection and storage can be withdrawn at any time with future effect. You can find more information in the
 Google Analytics and Hotjar ( ) privacy statements.

6.1 How do I prevent the use of cookies and web analytics tools?

The use of cookies can be managed via the browser functions (settings or add-ons).

If you object to the storage of cookies in our cookie banner, your data will not be collected when you visit this website. A single cookie will be used in your browser to store your preference of not being tracked.

Most browsers accept cookies automatically. However, you can instruct your browser not to accept any cookies or to prompt you before accepting a cookie from a website you visit. You can also delete cookies on your computer or mobile device using the feature for doing so in your browser.

To enable or disable cookies in your web browser:

Check which web browser you are using and then select the relevant link below. On the page you are taken to, you will find instructions on how to enable or disable cookies in your web browser.

If you choose not to accept our cookies or cookies and tools from our partner companies, you will not be able to see certain information on our websites or use some features that improve your visit.

You can find more information on the use of cookies at the following website:

7. Will we share your data with anyone else?

In the event that Swiss Post engages third parties to provide the services, it will be authorized to make available to them the data necessary for this purpose. These third parties are subject to the same obligations with regard to data protection as Swiss Post itself. Apart from this, personal data is not transferred to third parties or otherwise transmitted without your express consent.

It may be passed on to other companies within the Swiss Post Group and, under certain circumstances (as part of the partial cooperation with the joint venture), to Asendia. We will retain your information for no longer than necessary and it will remain confidential. This excludes the transmission of personal data to payment collection offices, governmental institutions and authorities as well as to private persons with a right thereto based on statutory regulations, court orders or regulatory decisions, as well as its transfer to governmental institutions for the purposes of taking legal action or prosecution should our legally protected rights be challenged.

8. Your rights

8.1 Amendment, blocking and deletion / withdrawal of consent

You have the right to request information on the processing of your personal data and can seek its amendment, blocking or deletion.

If you have expressly consented to further data processing, you may revoke this at any time.

8.2 Contact information

If you have questions, suggestions or concerns in relation to the handling of your data, you are welcome to contact us by post, telephone or e-mail:

Postal address: Post CH Ltd, Swiss Post Contact Center, Wankdorfallee 4, 3030 Berne, Switzerland
Telephone: +41 842 880 088

Should you wish to contact us by e-mail, please note that e-mails will be in an unencrypted form and will therefore be susceptible to the security risks typically associated with such methods of communication.

9. How secure is your data?

The data we collect and save is treated confidentially and, using appropriate technical and organizational precautions, protected from loss or manipulation as well as from unauthorized access by third parties.

Login information exchanged between your hardware and us is encrypted. We do not accept liability for any unauthorized access or loss of personal data that is beyond our control.

Our website may contain links to other digital solutions which are outside our control and are not covered by this Privacy Policy. If you access other digital solutions using the links provided, the operators of these digital solutions may collect information from you which will be used by these operators in accordance with their privacy policy, which may differ from ours.

10. Changes to the Privacy Policy

Changes to this Privacy Policy may be required from time to time, for example due to the ongoing development of our digital presence or as a result of changes in legislation. Swiss Post therefore reserves the right to change the Privacy Policy at any time, with effect from a future date. Accordingly, we recommend that you re-read this Privacy Policy on a regular basis.

This Privacy Policy was last updated on: 7 November 2019

Data protection Swiss Post

Please also note the privacy policy for Swiss Post's digital presence. You can find it here.



All those who access information published on this website, when logging in to the Swiss Post Customer Center, when using the Post-App or when using services offered via the Internet, accept the following conditions. The above-mentioned services will be referred to hereinafter as the “digital presence”.

Further details about Post CH Ltd are available from the About us section of the website.

For questions regarding data protection aspects we refer to the data protection declaration.

Electronic communication

E-mails or forms sent via the Internet are neither confidential nor secure and can be viewed and modified by third parties. Swiss Post Ltd shall not be liable for damages arising from messages sent to it via unsecured e-mail or other messages sent electronically (SMS, etc.).

Copyright and trademark rights

The entire contents of the digital presence are protected by copyright (all rights reserved). Downloading or printing out individual pages or parts of the digital presence is permitted provided that this is for private use and not for commercial purposes and provided that the copyright notice or other legally protected names or symbols are not removed.

Complete or partial reproduction, transmission (by electronic or any other means), modifications, links or use of the Swiss Post website for public or commercial purposes are prohibited without the prior written consent of Swiss Post.

The designation “Swiss Post” and the corresponding logos and other product and services designations are registered trademarks of Swiss Post Ltd. No part of the digital presence is designed in such a way that a right to use of an image, registered trademark or logo is granted.


Swiss Post cannot guarantee that the digital presence will function without interruption or errors, that errors will be rectified or that the digital presence and corresponding server are free of viruses or harmful components.

Swiss Post does not assume any liability for any damage or loss arising as a result of accessing or using items within the digital presence (or as a result of the impossibility of accessing or using such items or as a result of viruses, etc.).

Although Swiss Post exercises maximum diligence to ensure that the information available via the digital presence is accurate at the time of publication, neither Swiss Post nor your contractual partner shall warrant for or provide any guarantee for its accuracy, reliability or completeness. The information and views appearing in the digital presence may be changed at any time without prior notice.

Swiss Post has not tested the websites linked to the digital presence and accepts no responsibility for their content or for the products, services or other offers they include.

Applicable law / jurisdiction

To the extent admissible by law, all legal relationships between the users of this digital presence and Swiss Post shall be subject to substantive Swiss law. The sole place of jurisdiction is Berne.

Phishing and attempted fraud on the Internet

Phishing and attempted fraud on the internet

The increasing number of attempts at fraud on the Internet deliberately target any carelessness on the part of users in order to gain access to coveted data. Here you will find information on what you and Swiss Post can do about them, and where you can report suspicious cases.