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PEARL GmbH Successful expansion into Switzerland with Swiss Post

PEARL GmbH, one of the largest mail order companies in Europe, wanted to open up the Swiss market with its diverse product range. Thanks to its collaboration with Swiss Post, it was able to master complex customs and logistics processes and offer customers a seamless shopping experience.

About PEARL GmbH
International family business with a diverse product range

PEARL GmbH, internationally known for its online store eMall.com, is a German family business that was founded in 1989. The company offers around 22,000 products from the areas of smart home, consumer electronics, household, wellness, lifestyle, tools, car and cell phone accessories as well as hobby and leisure articles.

In addition to the online store eMall.com, customers can still order via catalog, telephone, postcard or the teleshopping channel PEARL.tv. This variety of ordering options enables a personalized shopping experience and combines traditional sales channels with modern, digital offerings. PEARL operates internationally in seven countries: Germany, Switzerland, Italy, France, Spain, Austria and Poland, with further expansion plans.

Challenges
Mastering logistics, customs and customer expectations when entering the Swiss market

The expansion into Switzerland represented an important milestone in PEARL's international growth strategy and at the same time brought with it demanding challenges. After the previous local partner had ceased its activities, PEARL needed a reliable, competent logistics partner. In addition, clear processes for shipping, import and cost calculation had to be established in order to organize cross-border trade efficiently. Swiss customers expect fast deliveries, transparent costs, uncomplicated returns and excellent service. Added to this was the complex coordination of several dispatch centers, interface management between service providers and Post.ch, as well as ensuring smooth returns logistics without a warehouse in Switzerland.

Solution
Comprehensive logistics solution for efficient deliveries and returns

For its market entry into Switzerland, PEARL relied on Swiss Post as an experienced partner in cross-border trade. With the innovative logistics solution "SmartGate Flex", all challenges were mastered with ease: from the coordination of deliveries from several dispatch centers to the seamless integration of customs clearance and efficient returns management with fast refunds. The end-to-end data and interface integration ensured smooth processes. The success factors were the intensive, trusting collaboration over a year and a half, the gradual introduction including flexible next-day delivery for over 16,000 items as well as maximum transparency and open communication throughout the entire project.
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Results
90% new satisfied Swiss customers

The expansion brought considerable benefits for both PEARL and its Swiss customers. For PEARL, it meant expanding its international presence to seven countries, strengthening its global market strategy and an impressive new customer rate of over 90 percent from new Swiss customers. Swiss customers benefit from direct access to the official webshop eMall.com, unusual products at attractive prices and free delivery. Thanks to Post.ch, they enjoy fast, reliable delivery, transparent costs with no hidden fees and efficient returns management. The partnership facilitated market entry, removed operational hurdles and took the shopping experience to a new level.

Your export, our solution! Get advice now and find the optimal solution for your export to Switzerland.

Would you also like to find the optimal export solution for shippingyour products to Switzerland? Rely on the expertise of Swiss Post and Asendia. Our team is ready to work with youto develop customized solutions and help youwith all customs formalities . Arrange your free consultation today.

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